[FarmBoy]

I know it goes without saying, but I really want this guy to succeed.

http://www.indystar.com/article/20130905...drew-Luck-

I wonder how accurate a portrayal this article is of his "branding strategy". Is he really expecting to maximize his long term marketability by being more focused on football now? I expect that he just wants to focus on football because he wants to excel at his craft. Part of me hopes we never see Luck in a ubiquitous national advertising campaign.

[FarmBoy]

I know it goes without saying, but I really want this guy to succeed.

http://www.indystar.com/article/20130905...drew-Luck-

I wonder how accurate a portrayal this article is of his "branding strategy". Is he really expecting to maximize his long term marketability by being more focused on football now? I expect that he just wants to focus on football because he wants to excel at his craft. Part of me hopes we never see Luck in a ubiquitous national advertising campaign.