[washingtonismoney]

I'm curious. How do you judge this. By quantity? Quality? Impact? I enjoy the Stanford football newsfeed in my Facebook account and I see the tweets on SFGate.com. But I don't know how many people follow them relative to other schools or whether they're driving any kinds of behavior. The fact that they hadn't updated their Twitter page until someone on the Cardboard pointed out is was dated kind of shows to me that they're not on top of their game.

I judge it by comparing to other sports teams on twitter, instagram, etc. Stanford's stuff is usually much more multimedia (we make good use of Vine, Instagram) and occasionally clever (whereas most corporate accounts are never that). So I don't have any metrics; I'm just judging on content.

[washingtonismoney]

I'm curious. How do you judge this. By quantity? Quality? Impact? I enjoy the Stanford football newsfeed in my Facebook account and I see the tweets on SFGate.com. But I don't know how many people follow them relative to other schools or whether they're driving any kinds of behavior. The fact that they hadn't updated their Twitter page until someone on the Cardboard pointed out is was dated kind of shows to me that they're not on top of their game.

I judge it by comparing to other sports teams on twitter, instagram, etc. Stanford's stuff is usually much more multimedia (we make good use of Vine, Instagram) and occasionally clever (whereas most corporate accounts are never that). So I don't have any metrics; I'm just judging on content.