I don't buy that those numbers are the real story.
First of all, avoid the middle man and go to the
source of the numbers (2020-2021 school year). For instance, the middle man site gives the number of athletes as "There are 995 athletes who take part in at least one sport at the school, 503 men and 492 women" but the source indicates 395 men and 371 women.
The
NCAA indicates scholarships cover tuition, fees, room, board, and course-related books.
Stanford undergrad tuition is north of $56,000 while room & meals is about $16,000, and
books are another $1000.
If Stanford uses the
full allotment of athletic scholarships in their fielded sports, there would be about 180.9 scholarships for men and 175 for women. (I may well be wrong on this. Does Stanford use the full allotment in T&F, for instance?)
(180.9 + 175) * ($56,000 + $16,000 + $1000) = $25,980,700
I suspect the athletic room & board actual cost is more expensive than the average student's $16,000 cost. It seems many of the fall sports athletes have to have room & board for maybe a month before school starts for other students.
The "Academically Related Student Aid" totals about $1M more than my estimate of direct scholarship expenses.
Do you think $1M covers the extra costs for tutoring and associated building rental, and what-have-you?
This source covers the salary of only 1 head coach and 10 assistant coaches for football staff expenses.
GoStanford.com adds 6 analysts, senior associate athletics director, associate athletics directory, assistant athletics directory, associate director, 2 assistant directors, administrative associate, Kissick Family Director of football, assistant director of football, 3 sports performance coaches, 3 team physicians, director of training plus 5 trainers, etc, etc, for a total of 51 staff.
Do 40 of these people incur no expense for football? Their cost is not included in this accounting. I expect the other sports have more staff than listed as well.
The accounting doesn't include facility expenses (gyms, locker rooms, practice field, playing field) or depreciation either. (It does covers game-day expenses). I don't see things like advertising expenses in the accounting. No equipment (jersey, shoes, exercise equipment, etc.) costs. No costs for outside consultants or analysts or their products (software, etc.). No costs for recruitment (travel, etc).
I'm sure there's a lot more to the finances that I haven't come up with. (Legal representation...)
In my opinion, these numbers may have a perhaps somewhat accurate view of revenues for the sports and an understated amount of costs.
The fact that revenues equal expenses in this accounting makes the whole thing smell like a batch of freshly cooked numbers.
I have to wonder who signs off on this statement.