(05-24-2026, 10:39 PM)norcard10 Wrote: On the bright side, this will improve stanford stadium's allure with BTS, World Cup, and other similar events.
IMO that may not be the case. For these events, what matters is butts in the seats. They have no problem attracting the crowds. The proposed renovations will reduce the stadium capacity somewhat to provide a "better" experience to some of the attendees. Fewer vastly overpriced seats = lower gross income. Stanford OTOH does have a problem filling the stadium for football games. They are hoping that by adding alternatives to actually watching the game they can attract more patrons.
The "good" thing about having the venue be the attraction is that Stanford can be sure that year over year the venue is "nice". They can't OTOH guarantee the football team will be worth watching. That said, I seriously doubt a "nicer" Stanford stadium is going to materially affect attendance. If the game isn't enough reason to be there, why would a nicer venue attract anybody? If you want to go to an air-conditioned bar, just do that. Much easier, cheaper, and the parking is probably better. You can then watch any game you want on the big screen TVs.
I also believe that asking existing season ticket holders about the proposed alterations isn't a great way to "grow the brand". These people already pay a sizeable price to watch the football game. While "better" amenities may play a role in keeping these customers, it is probably a minor one. These people will undoubtedly care more about the product on the field than they do the "game day experience". What Stanford needs is "new" attendees, and that isn't us.