Posts: 559
Threads: 24
Joined: Dec 1969
I think you guys are missing the point. While Chip Kelly is certainly a good coach and has been able to take Oregon to the BCS championship game, but he's riding on the shoulders of coaches and players who came before him. Oregon has made it part of its institutional goals to enter and permanently stay in the elite of college football. We can argue about if that is an appropriate goal for an educational institution, but there it is. Back 10-15 years ago when the product on the field didn't attract a lot of attention they did goofy stuff to attract attention like adopting garish uniforms and putting up billboards in Times Square. Bellotti got them onto the no-huddle sped-up spread offense. Of course, it helps to have Phil Knight in your back pocket, too, as they have seriously upgraded facilities. The expansion to Autzen Stadium makes it one of the nicer stadiums in the classic Pac-10 (even after other schools have upgraded) and they have a first-class indoor facility (essential in Oregon). They have a lot of other perks for athletes. Their marketing has made UO football the must-see event in this part of Oregon. Helps to not have any pro teams for miles around.
They have made very deliberate coaching changes, with Bellotti groomed to replace Brooks, and it was well-known that Kelly was the replacement for Bellotti when he retired. I'd be surprised if they didn't have a contingency plan already in place for when/if Kelly jumps to the NFL.
I'm not a big fan of everything they've done (one of my more reviled opponents, probably because I live in Oregon and have to deal with all the hype). However, I grudgingly give them credit for building a top-tier program from the ashes of pretty much nothing in the mid-80's. And they seem to have done it with a long-range plan. For what it's worth, I think Bill Moos laid a lot of that ground work, although at some point he crossed Phil Knight and got booted. Now he's the AD at Washington State, and although they have some serious issues with remoteness and small town nature of Pullman don't be surprised if they manage to put together a decent program there in a few years.