08-26-2011, 09:20 AM
Even in the great days of yore, when UT / Arkansas was a national TV event (when we got to see two college games total per Saturday), Arkansas never saw the dumptrucks full of money pulling up in the SWC like they have in the SEC. That is what is so great about the SEC, they were the best at figuring out a way to monetize fan enthusiasm. Sure almost unlimited TV has changed the game, but the SEC was top dog for payouts to members. All driven by football TV revenues and the guarantee of sold-out stadiums. Sure the Pac-12 has raised by bar for media deal value, but that's because the SEC is in the middle of their current media deal. Just wait until renegotiation time.Â
Given that the Big-12 looks like an unstable isotope, ready to degrade at any time, I'd make large bets against Arkansas ever reappearing in the Big 12 or whatever stitched-together Texas Worshipping Society is formed in the future.
Given that the Big-12 looks like an unstable isotope, ready to degrade at any time, I'd make large bets against Arkansas ever reappearing in the Big 12 or whatever stitched-together Texas Worshipping Society is formed in the future.