[donkey687]

Does anyone happen to know off the top of their head what percentage of Stanford's potential Sun Bowl payout Christian would have been entitled to receive? Rhetorical question, really.

Stanford makes chump change from the Sun Bowl. They won't net much at all after expenses and conference sharing.  CMac's and all the players bowl schwag, plane tickets, hotel rooms and entertainment would be a decent percentage of what Stanford nets in profit on the Sun Bowl.  CMac has certainly helped Stanford sell tickets and improve television ratings which benefits the school and funds many non-revenue Olympic sports at Stanford, but Stanford has also done a lot to build the CMac brand. The amount that the athletic department spends on PR, social media, video production, training facilities, trainers and coaches is not trivial and benefits the players and their ability to land a job in the NFL and future marketing endorsements.

[donkey687]

Does anyone happen to know off the top of their head what percentage of Stanford's potential Sun Bowl payout Christian would have been entitled to receive? Rhetorical question, really.

Stanford makes chump change from the Sun Bowl. They won't net much at all after expenses and conference sharing.  CMac's and all the players bowl schwag, plane tickets, hotel rooms and entertainment would be a decent percentage of what Stanford nets in profit on the Sun Bowl.  CMac has certainly helped Stanford sell tickets and improve television ratings which benefits the school and funds many non-revenue Olympic sports at Stanford, but Stanford has also done a lot to build the CMac brand. The amount that the athletic department spends on PR, social media, video production, training facilities, trainers and coaches is not trivial and benefits the players and their ability to land a job in the NFL and future marketing endorsements.