[yvonne]

Sports bars by and large subscribe to DirecTV.

The Pac-12 did not consider this when it launched its drop DirecTV campaign. There's no way they're going to persuade large numbers of sports bars to change providers.

The Pac-12 clearly over promised and under delivered.

[yvonne]

Sports bars by and large subscribe to DirecTV.

The Pac-12 did not consider this when it launched its drop DirecTV campaign. There's no way they're going to persuade large numbers of sports bars to change providers.

The Pac-12 clearly over promised and under delivered.