09-08-2012, 10:00 AM
Time to give Dish a hand here.
They definitely saw an opportunity to get a weekend of great publicity. Apparently in Oklahoma (a state with crazed football fans) people were really upset because there were no options to watch OK St vs UofA. Now they have at least one for this weekend. I think the logistics could have taken days to work out, but Dish was clearly motivated to get something to everyone ASAP.
Also many people outside the Pac-12 footprint were optionless thanks to the odd cable decisions. Now those people can call and get DISH Network. I am sure it will only help DISH for a short period, but until another national provider steps up they will be able to crow coast to coast about their commitment to all sports, college sports, etc.
The deal gives Dish an opportunity to brag, gives the Pac-12 an answer to all of those complaining fans, and puts big pressure on DirecTV to do something. Yes!
They definitely saw an opportunity to get a weekend of great publicity. Apparently in Oklahoma (a state with crazed football fans) people were really upset because there were no options to watch OK St vs UofA. Now they have at least one for this weekend. I think the logistics could have taken days to work out, but Dish was clearly motivated to get something to everyone ASAP.
Also many people outside the Pac-12 footprint were optionless thanks to the odd cable decisions. Now those people can call and get DISH Network. I am sure it will only help DISH for a short period, but until another national provider steps up they will be able to crow coast to coast about their commitment to all sports, college sports, etc.
The deal gives Dish an opportunity to brag, gives the Pac-12 an answer to all of those complaining fans, and puts big pressure on DirecTV to do something. Yes!