[SamuelMcF]

Agree with you that hopefully the current NIL landscape is a blip on a longer trajectory toward a more rationalized system and realize the "wild, wild Southeast Conference" was a fun rhetorical flourish, but for what it's worth something that's been interesting about NIL so far is that an analysis by conference heading into the season found that the SEC was bringing up the rear in NIL deals:



https://www.on3.com/nil/news/opendorse-b...-likeness/



A year prior the Big 10 was also found to be the top NIL dog by a separate analysis:



https://www.on3.com/nil/news/big-ten-lea...-activity/



I'm not sure what the ground truth is as it's early and still opaque days when it comes to this landscape. But it seems clear the Big 10 is a very major player.

From the first article:

"Opendorse released updated data Tuesday, which ran through August, reflecting new information on where transactions are taking place and which sports have found success. As it has been since the NIL software initially released data last fall, the Big Ten remains the leader for NIL compensation and activity.

The release of this type of data from major NIL service providers is probably the best glimpse of the market the public can receive at this point in time. With the number of NIL deals being disclosed somewhere below 50 percent, marketplace data is truly the best glimpse. All data from Opendorse comes from the activity on their products."


These figures are only for NIL deals occurring on Opendorse's platform. Opendorse is located in...drumroll please...Lincoln, Nebraska. Home of a certain Big Ten team, and right in the Big Ten footprint. Every one of their "school testimonials" are from Big Ten coaches/ADs/media people. So of course the Big Ten leads on it!


I'd take this with a hail-sized grain of salt, and it strikes me as incredibly misleading for On3 to claim that a platform based in, and started for, Big Ten country generalizes to the whole NIL landscape.

[SamuelMcF]

Agree with you that hopefully the current NIL landscape is a blip on a longer trajectory toward a more rationalized system and realize the "wild, wild Southeast Conference" was a fun rhetorical flourish, but for what it's worth something that's been interesting about NIL so far is that an analysis by conference heading into the season found that the SEC was bringing up the rear in NIL deals:



https://www.on3.com/nil/news/opendorse-b...-likeness/



A year prior the Big 10 was also found to be the top NIL dog by a separate analysis:



https://www.on3.com/nil/news/big-ten-lea...-activity/



I'm not sure what the ground truth is as it's early and still opaque days when it comes to this landscape. But it seems clear the Big 10 is a very major player.

From the first article:

"Opendorse released updated data Tuesday, which ran through August, reflecting new information on where transactions are taking place and which sports have found success. As it has been since the NIL software initially released data last fall, the Big Ten remains the leader for NIL compensation and activity.

The release of this type of data from major NIL service providers is probably the best glimpse of the market the public can receive at this point in time. With the number of NIL deals being disclosed somewhere below 50 percent, marketplace data is truly the best glimpse. All data from Opendorse comes from the activity on their products."


These figures are only for NIL deals occurring on Opendorse's platform. Opendorse is located in...drumroll please...Lincoln, Nebraska. Home of a certain Big Ten team, and right in the Big Ten footprint. Every one of their "school testimonials" are from Big Ten coaches/ADs/media people. So of course the Big Ten leads on it!


I'd take this with a hail-sized grain of salt, and it strikes me as incredibly misleading for On3 to claim that a platform based in, and started for, Big Ten country generalizes to the whole NIL landscape.