[BostonCard]

Paywall.  Only saw the picture.  If “sex-appeal” is part of the equation.  Well, duh…… That’s inherent in advertising.

Yeah, that's basically the article...

But the new flood of money — and the way many female athletes are attaining it — troubles some who have fought for equitable treatment in women’s sports and say that it rewards traditional feminine desirability over athletic excellence. And while the female athletes I spoke to said they were consciously deciding whether to play up or down their sexuality, some observers say that the market is dictating that choice.

...

Scroll through the social media posts from female college athletes across the United States and you will find that a significant through line on many of the women’s accounts is the well-trod and well-proven notion that sexiness sells. Posts catering to traditional ideals about what makes women appealing to men do well, and the market backs that up.

I know, dog bites man; news at 11.

BC

[BostonCard]

Paywall.  Only saw the picture.  If “sex-appeal” is part of the equation.  Well, duh…… That’s inherent in advertising.

Yeah, that's basically the article...

But the new flood of money — and the way many female athletes are attaining it — troubles some who have fought for equitable treatment in women’s sports and say that it rewards traditional feminine desirability over athletic excellence. And while the female athletes I spoke to said they were consciously deciding whether to play up or down their sexuality, some observers say that the market is dictating that choice.

...

Scroll through the social media posts from female college athletes across the United States and you will find that a significant through line on many of the women’s accounts is the well-trod and well-proven notion that sexiness sells. Posts catering to traditional ideals about what makes women appealing to men do well, and the market backs that up.

I know, dog bites man; news at 11.

BC