[BostonCard]

The problem with the halftime show was the audio quality, not the performance.  The choreography was pretty well done, and apparently they dancers really were in the car (https://www.wired.com/story/true-story-b...time-show/).  I am vaguely aware of the beef between Lamar and Drake.

Evidently I wasn’t the only one hating on the commercials, which were truly by and large awful, made worse by the fact that those companies paid $8 million for a 30 second spot.

https://www.nytimes.com/2025/02/07/arts/...worst.html

The trends? Nothing controversial, as you would expect, but also — and perhaps for associated reasons — very little creativity. It was a bad year for ads; the ones at the top of this list aren’t much better than average. More spots than usual depended entirely on the appeal of a relatable celebrity (who was almost certainly male). Concepts beat ideas — there was a lot of fussy, overly complicated silliness and not much in the way of simple, effective storytelling or mood setting.

BC

[BostonCard]

The problem with the halftime show was the audio quality, not the performance.  The choreography was pretty well done, and apparently they dancers really were in the car (https://www.wired.com/story/true-story-b...time-show/).  I am vaguely aware of the beef between Lamar and Drake.

Evidently I wasn’t the only one hating on the commercials, which were truly by and large awful, made worse by the fact that those companies paid $8 million for a 30 second spot.

https://www.nytimes.com/2025/02/07/arts/...worst.html

The trends? Nothing controversial, as you would expect, but also — and perhaps for associated reasons — very little creativity. It was a bad year for ads; the ones at the top of this list aren’t much better than average. More spots than usual depended entirely on the appeal of a relatable celebrity (who was almost certainly male). Concepts beat ideas — there was a lot of fussy, overly complicated silliness and not much in the way of simple, effective storytelling or mood setting.

BC