[Mudhead]

Shouldn't collectives stop existing with the house settlement pending future litigation?  I'm not sure collectives want to take any legal action because it may be counterproductive to their Athletic Department.  All NIL deals in theory have to be generated by a business or similar institution paying fair market value for advertising talent.

I am not sure the fair market rule applies to NIL deals outside of a collective. For example the deal,between  Canady and the Texas Tech Alums had nothing to do with the TT Collective and did not involve the University beyond admission.  Further deals outside the collective would not require passing the independent bodies fmv test.I don’t think NIL deals outside of collectives are prohibited.  

Emphasize “think” . I don’t know this for sure.

[Mudhead]

Shouldn't collectives stop existing with the house settlement pending future litigation?  I'm not sure collectives want to take any legal action because it may be counterproductive to their Athletic Department.  All NIL deals in theory have to be generated by a business or similar institution paying fair market value for advertising talent.

I am not sure the fair market rule applies to NIL deals outside of a collective. For example the deal,between  Canady and the Texas Tech Alums had nothing to do with the TT Collective and did not involve the University beyond admission.  Further deals outside the collective would not require passing the independent bodies fmv test.I don’t think NIL deals outside of collectives are prohibited.  

Emphasize “think” . I don’t know this for sure.