Is the answer really "more alcohol education"? I highly doubt that.
I remember taking Stanford's required alcohol.edu online class before coming to Stanford in 2009. It was one of those things that felt like a 9th grade required class that is brain-numbingly stupid to the smart kids in class. The fact is, that's just how these alcohol education efforts always come off.Â
So, WHY are 38% of college students engaging in binge drinking? Obviously there are many different reasons people choose to drink, but one of the obvious ones is that it is the SOCIAL NORM in college to drink excessively. Especially during freshman year, in the row houses, and in the Greek scene. Honestly outside of those 3 social groups/periods, there isn't a big social norm to drink at Stanford. (Although, those 3 social groups/periods encompasses a large part of campus at any time, probably 30-50% of the undergrad population.)Â
So really the problem is: how do we change the social norm in freshman year, the row houses, and the Greek scene? How do we make it NOT COOL to drink excessively? If you get shunned by your peer group when you get black out drunk, you're going to stop doing that behavior.Â
This is a very 'behavioralism' POV:
http://bcotb.com/blog/2013/02/05/the-dif...unishment/
How do we reinforce the behaviors we want to happen (like only drinking 1 drink a night, or not drinking at all, or choosing beer instead of vodka)?
How do we punish the behavior we don't want to happen (like playing drinking games with shots, like getting black out drunk, like getting transported to the hospital)?Â
I looked up how the university is going to penalize noncompliance: "Consistent with current practice, failure to comply with alcohol policies will be referred to residence deans and OAPE for administrative action. Continued or concerning behavior may result in removal from university housing or referral to the Office of Community Standards."
So on one hand, the university is going to punish the bad behaviors.Â
But are they reinforcing the good behaviors? When students are forced to only drink beer + wine at parties, are they going to feel 'reinforced' by a positive stimuli? Or are they going to feel like "this is BS", and sneak hard alcohol anyway? Let's be real, we were all undergrads once, we all know how we would respond...
So, is the answer more education? No. That may be a small part of the solution, but it definitely will not be the end all be all solution to this problem.Â
What do I think could move the needle?
1) Remove this new policy. Adding new restrictions only makes undergrads feel like the administration doesn't trust them to be adults, and creates an "us vs them" mentality. Not a "we are all on the same page" mentality. This new policy will lead to behaviors the university really doesn't want (like people hiding their excessive drinking behavior by doing it behind closed doors).Â
2) Punishing bad behaviors. Actually enforce the alcohol rules that already existed. If you do it, you will get caught, and you will get punished. If you continue to do it, you'll get kicked out of housing.Â
3) Reinforcing good behaviors. This is the hardest part. It's not like giving people a sticker for choosing beer over vodka will be a positive, reinforcing stimuli to them. What would be positive reinforcement? Looking cool in front of your peers. Being accepted by your peers. "Fitting in" with the group.Â
How do we make it cool to drink beer/wine instead of vodka? That's the million dollar question.
If I could do anything, with no regard for the actual context of the college environment or laws:
1) I'd ban hard alcohol, and be extremely harsh with the punishment. If you get caught with a hard alcohol bottle, you lose housing immediately. No second chances. + If you remove hard alcohol from the environment completely, you're defaulting students to choose beer/wine. You're making the choice for them.
2) I'd give dorms + frats a free "slush fund" that they are only allowed to spend on beer/wine. Make it a lot more cost effective to have beer/wine at your parties instead of hard alcohol.
But like I explained above, banning hard alcohol is just going to make an us vs. them mentality, and would cause bad behavior behind closed doors. And obviously the university can't give under-21s money to pay for alcohol. Â
I'm thinking the answer lies in:
1) Starting freshman year. One of the key times new habits are built are when a person enters a new environment. All my old cues for behavior are gone, and now I need to build new habits + models of how to act. So I look to others (my peers + influencers) to decide how to act.Â
2) Starting at the beginning of each new year, for all students. Same as above per habits. One of my most memorable experiences with alcohol happened at the start of my senior year. My girlfriend moved into her room in French House with her best friend. Her best friend was never a big drinker, but they both decided to go on band run. Her friend drank 5-10 shots at a French House pre-game right before she left for the run, and barely made it a mile before collapsing and needing an ambulance. Why did she drink outside of her norms? Because she's in a new environment, with new peers, and she's trying to be cool/be accepted by her new peers.Â
3) Starting with the 'influencers'. Who are people looking to model their behavior after? The cool kids in the freshman dorm. The cool kids in frats/sororities. People in their direct friend group. How can we get these people to choose beer/wine over hard alcohol?Â