01-15-2017, 10:52 PM
(01-15-2017, 10:14 PM)dabigv link Wrote:Uhh, guys, this is totally and only about the $$$$. Not saying the AD hasn't done some stupid things before, but I'm sure some very highly paid consultants have signed off on this making more money than the previous way of doing things.I know many Stanford fans live in the Stanford AD bubble, but this particular pricing model is not some new scheme. It may be an unpopular scheme for those that enjoy watching Stanford at below market price points, but it is a pricing model known across the FBS landscape.
One can try to pick any of the ticket seating charts apart, still they are widespread and easy to find. Texas has this model. UCLA has this model. Arizona does it too. Stanford is way behind the curve. The trick is not to maximize attendance, but to maximize revenue from just 6-8 games.
There certainly would be a long-term loyalty counterpoint. The $1000 today might alienate someone that might donate $1,000,000 in the future. That long-term fear is likely why Stanford is late to this party, since it has much to lose. However many schools are bringing in a lot of priority/donation money from less affluent fans while Stanford ticket holders cruise to the stadium in Teslas. Someone had to realize that maybe the Stanford AD could get quite a bit more money from its base as the base appears to have ample discretionary income and significant net worth.
The letter was just part of the PR program for the masses. Keep it short and simple and then distribute. Certainly some will be alienated, but that is generally part of the revenue maximizing equation with pricing increases.


