While I agree that making a good cost something could increase attendance over making it free, there can simultaneously be other economic factors at play -- like the actual cost of a ticket affecting one's budget -- so, prices that get too high could also decrease attendance.
My guess would be that a cost of $15-$20 for the cheapest tickets in the end zones could maximize attendance (having some price so people will make sure they use their tickets, but making it affordable for a family of 4 on a tight budget). Roughly the price of watching a movie in 3D.
My guess is that they're also setting the mandatory donation ranges too high for individuals. I don't mean that as a complaint or indictment, that's just my sense. Once you have kids (say, ages 33-52), it becomes harder to justify $1,000-$8,000 for the rights to purchase 4 tickets.
Although, there is a ton of corporate money to grab. So maybe it's Stanford's plan all along that big corporations will be buying blocks of tickets to entertain clients and reward employees. In which case, yes, it will make more money, but I dislike what that trend is doing to sports.
My guess would be that a cost of $15-$20 for the cheapest tickets in the end zones could maximize attendance (having some price so people will make sure they use their tickets, but making it affordable for a family of 4 on a tight budget). Roughly the price of watching a movie in 3D.
My guess is that they're also setting the mandatory donation ranges too high for individuals. I don't mean that as a complaint or indictment, that's just my sense. Once you have kids (say, ages 33-52), it becomes harder to justify $1,000-$8,000 for the rights to purchase 4 tickets.
Although, there is a ton of corporate money to grab. So maybe it's Stanford's plan all along that big corporations will be buying blocks of tickets to entertain clients and reward employees. In which case, yes, it will make more money, but I dislike what that trend is doing to sports.


