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Joined: Dec 1969
07-03-2010, 12:29 AM
(This post was last modified: 07-03-2010, 12:48 AM by
raja.)
If the next round of negotiating follows the Big Ten\'s BTN (Big Ten Network) model, there will essentially be 2 separate negotiations:
1 - a primary broadcast partner. Receives first pick of their preferred programming for distribution over their network.
2 - a Pac-10(12?) Network business partner. The BTN landed a business partner in Fox Sports Net, split the new BTN 51% Big Ten, 49% Fox Sports Net, and the new entity then went out and distributed the remaining games \'left over\' from the primary broadcast partner\'s picks. The advantage of having a business partner that happened to be a network was twofold - Fox not only knows how to produce television football games, but also *was the negotiating party for local and national distribution networks such as cable networks* - negotiating rates and inclusion in cable packages, etc.
The article seems to conflate the two... but I think we could be looking at two separate types of negotiations in the next round of TV contracts (assuming we create a PTN).
The Comcast-NBC merger - if I understand it correctly - creates a very interesting two-headed negotiating monster. This hydra could be interested in either being the primary broadcast partner and/or being the Pac Twelve Network\'s business partner.
As a primary broadcast partner, Comcast-NBC would offer a major network (NBC) and sports-oriented cable network (Versus) as carriers in a similar way to ABC-ESPN. Although Versus is not a major sports franchise (yet), the Comcast-NBC-Universal behemoth carries a plethora of distribution channels that hint at many more ways to spread sporting events... e.g. NBC-Universal owns USA Network, which has carried sports programming. They own international and foreign language channels like Telemundo. They own ION television, which not only used to broadcast Conference USA Football, but has 60 television stations around the country, including (I believe) in every Pac 12 television footprint. Comcast was even considering recently forming an Olympic Sports Network - which also may be in need of programming between actual Olympics.
Wrt the 2nd negotiation - business partner of the PTN - the way the BTN/PTN makes money is by extorting cable networks to pay premium fees to carry the new network. Comcast is a primary distributor - I believe - in 8 of the PTN\'s main television markets... one could imagine they may be interested in cutting out the middleman.
I do not pretend to be any sort of a fan of Comcast.
But from a business perspective, once the Comcast-NBC-Universal merger is finished, I would not be surprised in the least if they are quite active in the negotiations with the Pac 12.
- MC