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Ok, I'm going to stick up for Gladwell (sort of; how's that for being bold).
While Gladwell may be premature in his suggestion, I think this is a totally healthy conversation that Universities, especially, should be having at some point, if reliable research begins to pile up indicating extensive long-term brain injuries in football players. I say Universities have a greater responsibility to have this conversation because, ideally, they are places where we encourage people to consider things like ethical behavior and responsibility. Now, such matters should be considered throughout society, and I'm not naive enough to think that universities are not heavily influenced by money considerations, but I am idealistic enough to think we should be bold enough to consider things that are unpopular. We do live in a democracy where the (relatively) free marketplace of ideas still holds (I write this while sitting in a Starbucks in China, btw), so I'm happy to see both Gladwell's suggestion and the passionate response.
I also confess to my own hypocrisy. While I follow college football avidly, I'm also troubled by the way it is used simply as a free minor-league by the NFL, and I would not be all that troubled if, at the least, the NFL were required to pony up some cash for a farm system. I think universities in general compromise themselves far too often in their pursuit of academic glory (and one of the reasons I've always felt good pulli g for Stanford was the sense of integrity it has always maintained in this area). An NFL farm system would provide a chance for those who love football and see it as a career path, but who otherwise have no real inclination to college, to have an alternative pathway. It would likely go a long way towards curtailing so many of the ethical problems created by the enormous sums of money coursing through the NCAA. But that's not Gladwell's issue, so I guess I've climbed up on a soap box.