The economics of golf courses over the last 5-7 years has been horrible, but over the last 40 years probably only the football gate and the endowment have provided more top line and bottom line power. TV revenue racing ahead is a recent thing. Unfortunately, unlike golf proceeds, the rest of the conference also gets TV revenue, so it is not a competitive advantage like the golf course.
It is ironic to me that the endowment should count, but the land, the most critical part of the original Founding Grant, would not? That seems so wrong since the land was the ultimate gift by the Founders. Stanford AD has only a few competitive advantages (ideal climate for athletics, loyal wealthy alums, land for facilities).
Safe to say most schools would adore a chunk of land that could generate $8 million and cost a fraction of that to operate since golf course maintenance is not that much. Course revenue, unlike a football gate, would not need to be shared with the visiting school, or require security, ushers, ticket takers, parking attendants, police, traffic managers, etc. etc. It is a very efficient revenue source.
And most importantly, other schools put it in the same place. tOSU actually has their budget online (2011 linked below) tOSU, like Stanford, is blessed with a top 10 golf course. Their budget INCLUDES "Golf Course" revenue at $4 million which apparently is about equivalent to another classic intercollegiate revenue category, sports camp revenues. Their golf course revenues exceed many other noteworthy classic categories (combined gate for all sports other than football & basketball, merchandising).
Michigan counts their golf course too. Or at least they did in FY2013. Revenues $1.7 million (place is frozen a lot of the year), expenses $1.6 million. Michigan also counts other facility rentals in their budget too as that year the NHL winter classic that year brought in 2.85 million.
Again, quirks are everywhere, but the only quirk about Stanford's golf course is that it makes so much more money than other university golf courses. Stanford's apples are just bigger and more valuable, but even football factories with meaningful golf course revenue place their golf course revenues in their AD revenue lines.
http://businessofcollegesports.com/2011/...epartment/
http://annarborchronicle.com/wp-content/...al-v.2.pdf