(03-22-2022, 09:48 PM)M T Wrote: In a sense, that's unfair, as the advertisers were paying for MBB viewers, but it might be a stunning amount.
From this article, it looks like Turner Sports and CBS get to make deals for sponsorships of all 90 championships. The report on Sports Equity that the NCAA did last year says the problem is businesses that are interested in sponsoring say women's softball and basketball can't sponsor just one or both of those sports. They need to pay for a sponsorship deal for all 90 championships, so smaller to medium sized businesses can't afford that. It is thought if Women's basketball and Baseball/Softball are broken out as two separate media and sponsorship deals instead of bundled with 40+ other championships, they would get a lot more revenue.
I'm not sure how revenue from advertising is split, but I would assume CBS, ESPN, and Turner Sports gets to sell most of the advertising during championships and keep that revenue.
NCAA Corporate Champions and Partners | NCAA.com
Report - NCAA Gender Review (ncaagenderequityreview.com)
(03-22-2022, 09:48 PM)M T Wrote: I'd love to see a graphic:
If Tara Vanderver had her success as a coach of a men's basketball team, the NCAA would have paid the PAC-10/PAC-12 $x million dollars. Since she coached women, the NCAA paid nothing.
From this article about 2021 payouts, teams cannot earn more than 5 units, so if the PAC-12 women's teams had been the men's teams last year, Stanford and Arizona would of earned 10 units between them, not 12 for participating in 6 games. A unit was worth ~$337,000 last year. The PAC-12 would of earned 18 units. The units are paid out over 6 years.
So, the PAC-12 would of earned ~$6,000,000 each year for 6 years. Each school would of gotten $500,000 a year.
March Madness Daily: How Much is an NCAA Tournament Win Worth? – Sportico.com