Poor PR/roll-out online of Coach Taylor - Printable Version
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Poor PR/roll-out online of Coach Taylor - MarinCard - 12-12-2022
While the press conference was fine, I'm kind of aghast at how bad the rollout online has been of Coach Taylor, particularly on Twitter where CFB recruiting lives. CTT's Twitter account isn't even updated, for crying out loud. No clips from the conference on the football handle (some stills, but no video). No players there (not even captains) tweeting or sharing their enthusiasm or offering supportive comments.
We can complain and whine about our structural challenges in recruiting and promoting the program, but there's no excuse for failing to crush the simple stuff. Hope a new football SID is part of the house cleaning - we need to up our game badly.
RE: Poor PR/roll-out online of Coach Taylor - washingtonismoney - 12-12-2022
They've got a lot of content on Instagram and FB. Instagram, in particular, strikes me as a better place to capture recruits' attention. Still, no excuse for missing the small stuff.
RE: Poor PR/roll-out online of Coach Taylor - cctop - 12-12-2022
That account (@coachtaylorsac) has one original tweet in the past year and three retweets.
Even if he owns it and not the Sac State athletic department, it's pretty obviously not a method of communication that he's concerned about.
My teenagers use Instagram and Snapchat. They don't have Twitter or Facebook accounts, and only look at those platforms when I send them links to stuff.
RE: Poor PR/roll-out online of Coach Taylor - cardcrimson - 12-12-2022
(12-12-2022, 05:58 PM)cctop Wrote: That account (@coachtaylorsac) has one original tweet in the past year and three retweets.
Even if he owns it and not the Sac State athletic department, it's pretty obviously not a method of communication that he's concerned about.
My teenagers use Instagram and Snapchat. They don't have Twitter or Facebook accounts, and only look at those platforms when I send them links to stuff.
Facebook? Twitter? For teens today? That's funny. TikTok first second and third; Snapchat fourth, Instagram rarely for my high schooler.
RE: Poor PR/roll-out online of Coach Taylor - Farm93 - 12-12-2022
Twitter right now has a lot of issues, and a lot of very reputable celebs and companies have opted to take a break from that platform. Can't imagine the typical Stanford recruit is that worried about a coach twitter page, and probably would not be impressed by a coach with a well maintained Facebook page.
In some other aspects this makes sense for a Stanford hire. If the coach was really eager to boost the number of followers, likes and subscribers then that coach probably would be waiting for an offer from the SEC.
Stanford and the Pac-12 have a lot of promotional problems that are much higher priority. Once the Pac-12 changes the rotation of the planet, finds sources of unlimited fresh water for the region, and gets citizens in the Pac-12 footprint to tie their sense of identity to the conference's sports teams THEN the member schools can work on the smaller stuff like social media. LOL.
RE: Poor PR/roll-out online of Coach Taylor - MarinCard - 12-12-2022
At least until Elon runs the thing aground, Twitter is the beating heart of CFB recruiting public (and much of the private) online activity. It's 100 percent true the genpop of the recruit age bracket overwhelmingly use TikTok and IG over anything else, but CFB recruits, recruiters, and the ecosystem around them are outliers. They just are.
Without disclosing too much about myself, I've worked/partnered with a lot of CFB media, conferences, and some of the bigger programs in the sport. Twitter is the straw that stirs their drink, rightfully or not. Where do top recruits announce their decisions? Where do recruiters go to DM recruits to get around texting regulations during dead periods (think the NCAA fixed this loophole now)? Where do coaches like Lane Kiffin go to create heat for themselves and their programs? Twitter.
I think we as a fanbase have a healthier relationship with online media and the sport than a lot of other fanbases, so Twitter looms less large in our minds. But make no mistake, that's where the social battleground is.
RE: Poor PR/roll-out online of Coach Taylor - cardcrimson - 12-12-2022
Notwithstanding the shots against Musk and solely through the lens of a high school junior, twitter is irrelevant for many high schoolers. My daughter doesn't have a twitter account, nor do many of her friends.
My guess is that many of the posts about kids signing with a school are from their PR agencies. I seriously doubt they have the photoshop ability to put themselves into the uniform of their choice so perfectly. . . .
RE: Poor PR/roll-out online of Coach Taylor - Canalejas - 12-12-2022
Coincidentally, I finally got around to deleting my Twitter accounts today. If something else ever replaces Twitter, I hope the athletics department and all of the team accounts develop a swift and informative presence there.
RE: Poor PR/roll-out online of Coach Taylor - needle - 12-12-2022
It’s going to get weird(er) for recruiting if/when twitter builds in micropayments.
RE: Poor PR/roll-out online of Coach Taylor - StanfordMatt - 12-12-2022
(12-12-2022, 10:06 PM)MarinCard Wrote: At least until Elon runs the thing aground, Twitter is the beating heart of CFB recruiting public (and much of the private) online activity. It's 100 percent true the genpop of the recruit age bracket overwhelmingly use TikTok and IG over anything else, but CFB recruits, recruiters, and the ecosystem around them are outliers. They just are.
Without disclosing too much about myself, I've worked/partnered with a lot of CFB media, conferences, and some of the bigger programs in the sport. Twitter is the straw that stirs their drink, rightfully or not. Where do top recruits announce their decisions? Where do recruiters go to DM recruits to get around texting regulations during dead periods (think the NCAA fixed this loophole now)? Where do coaches like Lane Kiffin go to create heat for themselves and their programs? Twitter.
I think we as a fanbase have a healthier relationship with online media and the sport than a lot of other fanbases, so Twitter looms less large in our minds. But make no mistake, that's where the social battleground is.
I'll second this. Take a look at a random college coach's Twitter account and check out the replies. A coach could tweet what he ate for breakfast and he'll receive a thousand replies from high school players with a clip of their Hudl highlights, class year, position, height, weight and GPA. It's crazy.
Here's just one example:
https://twitter.com/CoachJayHill/status/1602151542173601792
RE: Poor PR/roll-out online of Coach Taylor - BostonCard - 12-13-2022
The question is how much that is just a common platform for communication between recruits, coaches, and recruiting sites, but otherwise kind of useless in the day-to-day impact. When I went to check Twitter for player reaction to Shaw's resignation, many players didn't comment whatsoever, which was entirely consistent with their (lack of) twitter presence. Some of them basically didn't have any tweets during their time post-commitment, or only had tweets related to congratulating their younger high school classmates on their own commitments.
Bottom line is that for many college football players, Twitter is a vestige of an earlier era, an archaic bit of legacy social media they use because its fit for purpose, but not because they otherwise are on it (much like they might use Facebook to communicate with Grandma and Grandpa). Seems a bit like when you learn that some legacy system (like unemployment) was written in Cobol and nobody has bothered to come up with a more modern system because of costs of transitioning.
Note, I do think a fair number of recruits and coaches dual use twitter and instagram, or use TikTok and will embed their TikTok videos in their tweets.
BC
RE: Poor PR/roll-out online of Coach Taylor - BostonCard - 12-13-2022
But, fwiw…
[tweet]https://twitter.com/bomcnally/status/1602487734316113920?s=61&t=c6t4UvWKKTJrdL9gP8Gbrw[/tweet]
BC
RE: Poor PR/roll-out online of Coach Taylor - Mick - 12-13-2022
Twitter and Facebook are old platforms that appeal to corporate types. Twitter is a decent means to convey recent information in the most up to date fashion.
Snapchat and Instagram are Millenial (more or less), and more social.
TikTok is the current zeitgeist. What's interesting is that Americans use it (chiefly) to entertain and sell, the Chinese use it to learn. I see signs of it morphing to include the learning model in America.
We pay attention to all the platforms, but it's a bit of a difficult sell when senior management pays little to no attention to any of those platforms, even completely corporate platforms like LinkedIn.
RE: Poor PR/roll-out online of Coach Taylor - Phogge - 12-13-2022
There was a time when the SID job at Stanford was filled by some of the sharpest people on the PR planet. Don Liebendorfer was the original college flack followed by legends like Murf, Cavalli and Bob Rose. When Young was hired another candidate whom I knew told me that the offer was a lowball. The team PR role has become quite corporate on all levels especially in MLB where the access issue became “No” when it had been, “What do you need?”
When I shot my last story at Stanford, a piece about virtual reality conceived by ex-kicker Derek Belch, we received a ton of help from the Assistant SID but virtually no aid from the U’s overall PR people (necessary because we shot in a couple of labs).
Things got worse when we bluesheeted a 60 Minutes McCaffery profile piece in 2016. Jeff Fager approved and let us know that the story would lead the first show of the 2016 Fall season. A very big deal for Stanford Athletics. We were turned down. Unbelievable.
IMO from 55 years shooting a ton of important stories and films it was an incredible mistake by your school, evidence of a cocoon wrapped around your program.
Bob Murphy helped Plunkett get the Voldemort (albeit ancient history). Why were there not full court presses with Toby, Luck etc? Were the Bay Area press not cajoled to vote for Gearhart? How could an SID face the world when Barry Tompkins announced that he voted for Ingram?
Unbelievable.
RE: Poor PR/roll-out online of Coach Taylor - SamuelMcF - 12-13-2022
(12-12-2022, 04:27 PM)MarinCard Wrote: While the press conference was fine, I'm kind of aghast at how bad the rollout online has been of Coach Taylor, particularly on Twitter where CFB recruiting lives. CTT's Twitter account isn't even updated, for crying out loud.
https://twitter.com/TroyTaylorStanU
RE: Poor PR/roll-out online of Coach Taylor - MarinCard - 12-13-2022
(12-13-2022, 10:00 AM)Phogge Wrote: There was a time when the SID job at Stanford was filled by some of the sharpest people on the PR planet. Don Liebendorfer was the original college flack followed by legends like Murf, Cavalli and Bob Rose. When Young was hired another candidate whom I knew told me that the offer was a lowball. The team PR role has become quite corporate on all levels especially in MLB where the access issue became “No” when it had been, “What do you need?”
When I shot my last story at Stanford, a piece about virtual reality conceived by ex-kicker Derek Belch, we received a ton of help from the Assistant SID but virtually no aid from the U’s overall PR people (necessary because we shot in a couple of labs).
Things got worse when we bluesheeted a 60 Minutes McCaffery profile piece in 2016. Jeff Fager approved and let us know that the story would lead the first show of the 2016 Fall season. A very big deal for Stanford Athletics. We were turned down. Unbelievable.
IMO from 55 years shooting a ton of important stories and films it was an incredible mistake by your school, evidence of a cocoon wrapped around your program.
Bob Murphy helped Plunkett get the Voldemort (albeit ancient history). Why were there not full court presses with Toby, Luck etc? Were the Bay Area press not cajoled to vote for Gearhart? How could an SID face the world when Barry Tompkins announced that he voted for Ingram?
Unbelievable.
Absolutely bonkers, and total malpractice by the university. Imagine being CMC, having narrowly lost out on the Voldemort the prior year, and 60 Mins wants to come in and highlight you on a big stage.
Awful. Throw the bums out.
RE: Poor PR/roll-out online of Coach Taylor - Mick - 12-13-2022
(12-13-2022, 10:17 AM)MarinCard Wrote:(12-13-2022, 10:00 AM)Phogge Wrote: There was a time when the SID job at Stanford was filled by some of the sharpest people on the PR planet. Don Liebendorfer was the original college flack followed by legends like Murf, Cavalli and Bob Rose. When Young was hired another candidate whom I knew told me that the offer was a lowball. The team PR role has become quite corporate on all levels especially in MLB where the access issue became “No” when it had been, “What do you need?”
When I shot my last story at Stanford, a piece about virtual reality conceived by ex-kicker Derek Belch, we received a ton of help from the Assistant SID but virtually no aid from the U’s overall PR people (necessary because we shot in a couple of labs).
Things got worse when we bluesheeted a 60 Minutes McCaffery profile piece in 2016. Jeff Fager approved and let us know that the story would lead the first show of the 2016 Fall season. A very big deal for Stanford Athletics. We were turned down. Unbelievable.
IMO from 55 years shooting a ton of important stories and films it was an incredible mistake by your school, evidence of a cocoon wrapped around your program.
Bob Murphy helped Plunkett get the Voldemort (albeit ancient history). Why were there not full court presses with Toby, Luck etc? Were the Bay Area press not cajoled to vote for Gearhart? How could an SID face the world when Barry Tompkins announced that he voted for Ingram?
Unbelievable.
Absolutely bonkers, and total malpractice by the university. Imagine being CMC, having narrowly lost out on the Voldemort the prior year, and 60 Mins wants to come in and highlight you on a big stage.
Awful. Throw the bums out.
I wonder if T2 can fix this...
RE: Poor PR/roll-out online of Coach Taylor - CardinalSagehen - 12-13-2022
What, you didn’t like the #WildCaff campaign?! That was pure creative genius!
“Hey guys, 60 Minutes wants to do a story, but we’ve got this rad #WildCaff campaign on social media that’s gonna be H-U-G-E! We’re good! Let’s just roll with that! Now, if we’re lucky enough to get some interest from Pac-12 Network, that’ll be a different story…”
RE: Poor PR/roll-out online of Coach Taylor - GoodGrief - 12-13-2022
Phogge, please share with us, the names of the people who vetoed McCaffrey’s 60 Minutes story. I want to know who at our university is a complete idiot.
RE: Poor PR/roll-out online of Coach Taylor - Phogge - 12-13-2022
(12-13-2022, 08:49 PM)GoodGrief Wrote: Phogge, please share with us, the names of the people who vetoed McCaffrey’s 60 Minutes story. I want to know who at our university is a complete idiot.
You know that I can’t do that. Alan Weisman was going to be the producer. I probably was his DP on 60 or 70 projects over the years. Best they ever had, IMO. The Gleason piece, the F20 fiasco, a bunch of Morley stories. Then Lillehammer profiles, Street Stories, SI 40 year anniversary, World Ventriloquist Convention, NAPTE, had four or five stories as the lead piece of a new season on the show. THE prime spot of the year. We were working on a Baffert/Justify story that would have been spectacular had not Charlie Rose “revealed” himself and then Alan had the temerity to pass away. Loved him like a brother.
As far as I know perhaps McCaffery didn’t want to do it. I always suspected that Shaw thought it would be a distraction. And when you come right down to it how many recruits watch 60 Minutes?
But you guys would have loved it. Your guy shot by an NFL Films group of freelancers working for CBS. For the ages.