[BostonCard]

Again, I'm not understanding the complaints; 3 PM is by far the best time of day to watch the game.  Who cares about who the carrier is going to be; we're not going to be a playoff team and we don't have any Voldemort hopefuls, so the lack of exposure doesn't matter that much.  If watching Stanford games is important to you, get the Pac-12 networks (get sling if your cable company doesn't have it).



Or better yet, go to the game.



BC

This isn't complicated and it isn't about me. If the Pac-12 wants its teams to compete in college football, they must be on real TV that people can get with their basic TV service. When you have match-ups featuring marquee brands in your conference, you get them on TV so they can be seen by the vast majority of the total available market.



Not getting UCLA-Stanford on for the whole country to see (after they beat Top 20 teams) is a total failure of the Pac-12 to properly market its product.

ESPN/ABC and Fox use their 6 pm Eastern time zone slot to showcase teams in the East coast because those games will play during Prime Time.  Occasionally a very marquee match-up will entice them to put it up (maybe Oregon/UCLA if both are still unbeaten and nationally ranked then, because of the Chip Kelley angle), but otherwise a 6 pm start time will generally mean the Pac-12 nets, and a nationally televised broadcast will mean Pac-12 after dark.  This has nothing to with the Pac-12 or strategy; it's 100% geography, and the fact that the only content they can use for the 7 PM Pacific/10 PM EST time slot will be played in the mountain or Pacific time zones. That gametime is not friendly to athletes, especially the visiting team, since they arrive home well past midnight (and at ridiculous hours if they play someplace like Pullman.  It's also not especially friendly to fans (especially those with young kids).

The timeslot is all about maximizing revenue for the conference by maximizing how much of the day is filled with live content. There are more important things in life than making sure that otherwise bored people have something to watch on a Saturday night at 10 pm.  And if college football continues to sacrifice everything to squeeze every last revenue drop out of things, then it is no surprise that the courts will view college football as a revenue generating business first and foremost, and not an amateur athletic venture.

BC

[BostonCard]

Again, I'm not understanding the complaints; 3 PM is by far the best time of day to watch the game.  Who cares about who the carrier is going to be; we're not going to be a playoff team and we don't have any Voldemort hopefuls, so the lack of exposure doesn't matter that much.  If watching Stanford games is important to you, get the Pac-12 networks (get sling if your cable company doesn't have it).



Or better yet, go to the game.



BC

This isn't complicated and it isn't about me. If the Pac-12 wants its teams to compete in college football, they must be on real TV that people can get with their basic TV service. When you have match-ups featuring marquee brands in your conference, you get them on TV so they can be seen by the vast majority of the total available market.



Not getting UCLA-Stanford on for the whole country to see (after they beat Top 20 teams) is a total failure of the Pac-12 to properly market its product.

ESPN/ABC and Fox use their 6 pm Eastern time zone slot to showcase teams in the East coast because those games will play during Prime Time.  Occasionally a very marquee match-up will entice them to put it up (maybe Oregon/UCLA if both are still unbeaten and nationally ranked then, because of the Chip Kelley angle), but otherwise a 6 pm start time will generally mean the Pac-12 nets, and a nationally televised broadcast will mean Pac-12 after dark.  This has nothing to with the Pac-12 or strategy; it's 100% geography, and the fact that the only content they can use for the 7 PM Pacific/10 PM EST time slot will be played in the mountain or Pacific time zones. That gametime is not friendly to athletes, especially the visiting team, since they arrive home well past midnight (and at ridiculous hours if they play someplace like Pullman.  It's also not especially friendly to fans (especially those with young kids).

The timeslot is all about maximizing revenue for the conference by maximizing how much of the day is filled with live content. There are more important things in life than making sure that otherwise bored people have something to watch on a Saturday night at 10 pm.  And if college football continues to sacrifice everything to squeeze every last revenue drop out of things, then it is no surprise that the courts will view college football as a revenue generating business first and foremost, and not an amateur athletic venture.

BC