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I grew up in Kansas with Whizzo the Clown...
Back to Big Game ticket sales, per wikipedia here are the home Big Game attendance numbers from 1991 through 2019:
1991 (old stadium, capacity circa 89k): 86,019 (Cal ranked #6, Stanford #21)
1993: 82,500
1995: 72,893
1997: 85,500
1999: 80,746
2001: 71,150 (Stanford #13)
2003: 67,950
2005: 71,743
2007 (new stadium, capacity reduced to circa 50k): 49,209
2009: 50,510 (Cal #25, Stanford #17)
2011: 50,360 (Stanford #8)
2013: 50,424 (Stanford #10)
2015: 51,424 (Stanford #15)
2017: 51,424 (Stanford #20)
2019: 48,904
It looks like interest in attending Big Game had already started to wane in the early 2000s. But attendance has been at or near 50k sellout at every home Big Game since the new stadium was built, even in the putrid 2019 season. This year's won-loss record will be equally or more putrid than 2019, but Big Game attendance will be worse (I'm talking butts in the seats). We'll see if this is a one-off occurrence or a pattern. Of course, I'm hoping for the former.
If there's one thing people have learned in Berkeley, it's that you can't put "Cal football" and "Rose Bowl" in the same sentence. The words just don't fit. You'd be better off linking "covered wagons" with "Mars travel." (Bruce Jenkins, Cal '70, SF Chronicle, Nov. 11, 2017)