I wonder how the advertisers are taking this (and how this is being worked around the contract language).
I didn't realize halftime breaks caused so much TV audience attrition ("up to 30%," as per article). Are those fair weather fans or just casual viewers? I would never leave a game broadcast during halftime if one of the teams was Stanford.
Also hidden in the article: "Scott also announced the leagues plans to operate a centralized replay center, joining other conferences in consolidating its video review facilities."Â That's an MLB-style central review center, right?
I didn't realize halftime breaks caused so much TV audience attrition ("up to 30%," as per article). Are those fair weather fans or just casual viewers? I would never leave a game broadcast during halftime if one of the teams was Stanford.
Also hidden in the article: "Scott also announced the leagues plans to operate a centralized replay center, joining other conferences in consolidating its video review facilities."Â That's an MLB-style central review center, right?