[JohnR34231]

Herman didn't say it very eloquently, but what I think he meant is that you can't outbid another school for a recruit by offering additional scholarship benefits; you have to find other methods.
Stanford, of course, has academics and its academic reputation.
Flashy athletic facilities impress recruits. Perhaps they shouldn't, but you have to remember these are 18 year old kids.

[JohnR34231]

Herman didn't say it very eloquently, but what I think he meant is that you can't outbid another school for a recruit by offering additional scholarship benefits; you have to find other methods.
Stanford, of course, has academics and its academic reputation.
Flashy athletic facilities impress recruits. Perhaps they shouldn't, but you have to remember these are 18 year old kids.