06-06-2019, 02:09 PM
yes, this is really dumb and the ratings prove out how dumb this is. Pac12 gets more national eyeballs on later games than early games. At Noon Eastern time, Big Ten football fans are watching one of a few Big Ten games playing. Same with SEC fans watching SEC games at that time. The time that Big Ten and SEC fans actually watch Pac12 games is at 10pm and 11pm Eastern when we aren't competing for their eyeballs with regional games that have more meaning for them.