[gailtate]

Good marketing programs make you care about something more than you normally would or should. Great marketing programs make the product a must have or a must see. Quality of course is important, but in the case of college football, quality is more than just wins and losses.

Stanford has one of the best business schools in the world. One would think the local talent could create an event and atmosphere that is a must attend.

Marketing? All well and good (and I say this after a 40-year marketing career) BUT ya gotta have a drop-dead, irresistible product, first and foremost, something that Stanford football is decidedly NOT today. For myriad reasons. All the university's horses and all the university's egg-headed Mensa-men (and women, hello Condie Rice) are helpless in this predicament. Suggestion: Put whatever money you're wasting on marketing to work in the recruiting effort. It certainly would not hurt.

[gailtate]

Good marketing programs make you care about something more than you normally would or should. Great marketing programs make the product a must have or a must see. Quality of course is important, but in the case of college football, quality is more than just wins and losses.

Stanford has one of the best business schools in the world. One would think the local talent could create an event and atmosphere that is a must attend.

Marketing? All well and good (and I say this after a 40-year marketing career) BUT ya gotta have a drop-dead, irresistible product, first and foremost, something that Stanford football is decidedly NOT today. For myriad reasons. All the university's horses and all the university's egg-headed Mensa-men (and women, hello Condie Rice) are helpless in this predicament. Suggestion: Put whatever money you're wasting on marketing to work in the recruiting effort. It certainly would not hurt.