[qwerty49]

As Scott struggles to attract interest from the cable companies, cable companies struggle to attract interest from viewers, especially young viewers.  The next cable TV contract will be rich for conferences because live sports is about the only thing that isn't cratering.  But at some point, people are going to no longer justify having a cable package just to entertain themselves on week ends in the fall, which is why I predict that the following TV contract will be a rude awakening to leagues counting on its revenue.

BC

Great graphic BC!  I wonder if there's a corresponding graphic of non-cable media in that demographic.  (I'm assuming that would include YouTubeTV, Sling, etc when it comes to sports.  I think even Amazon Prime now offers access to NBA/NFL)

My point being, do we know if general sports viewership is down in that demographic, or is it just related to the delivery media.  The optimal solution for Pac-12 sports would seem to depend on that.

[qwerty49]

As Scott struggles to attract interest from the cable companies, cable companies struggle to attract interest from viewers, especially young viewers.  The next cable TV contract will be rich for conferences because live sports is about the only thing that isn't cratering.  But at some point, people are going to no longer justify having a cable package just to entertain themselves on week ends in the fall, which is why I predict that the following TV contract will be a rude awakening to leagues counting on its revenue.

BC

Great graphic BC!  I wonder if there's a corresponding graphic of non-cable media in that demographic.  (I'm assuming that would include YouTubeTV, Sling, etc when it comes to sports.  I think even Amazon Prime now offers access to NBA/NFL)

My point being, do we know if general sports viewership is down in that demographic, or is it just related to the delivery media.  The optimal solution for Pac-12 sports would seem to depend on that.