08-28-2022, 09:54 AM
(08-28-2022, 06:58 AM)Mick Wrote: It's why when a competitor had their big annual three-day event with 800 clients coming in from all around the country, I bought out all the advertising at the local airport for a month (among other things).I would be interested to know how you concluded that buying out all the advertising at the local airport "worked"? I am not saying it didn't, but I would like to know how you evaluated that choice. I would expect most of the 800 clients of your competitor already knew your firm existed at least (you were not selling a "commodity" item). So why was that a "good idea"?