10-19-2012, 01:10 PM
This current situation should remain in place until the 2013 football season now.
DirecTV is not losing too many customers, and presumably very few will leave when the Pac-12 Networks are broadcasting Utah vs. Washington State in basketball at 10:30PM EST in December-March. I think we all can agree that DirecTV will have very few subscribers crying for baseball, softball and tennis in April and May. And there will be no real new content between July and late August.
Pac-12 & Pac-12 Networks have found a national provider. Those alum types that complain to the Pac-12 schools about the inability to see their teams are now given an option available nationwide. Some may want a different option, but the option the Pac-12 has produced is from a viable established content provider. Most of those in the Pac-12 footprint also could opt for any number of cable providers too. It is noteworthy that there are no ADs screaming for the Pac-12 to get on DirecTV ASAP, and if anything the ADs have worked hard to support Scott's tough stance. The AD's wanted Scott to get them more money, and that is what he has provided in a big, big way.
Sports bars in the Pac-12 footprint that cater to college fans probably have invested in Dish AND DirecTV by now. If they haven't they probably already lost their weekly Pac-12 alumni association group viewing business.
It seems like the steady state is here until next summer, maybe beyond.
In the end the customer choice might be between DirecTV without Pac-12 networks and Dish and others with Pac-12 Networks. DirecTV is counting on the idea that Pac-12 networks will not change customer preferences. If the members on this board represent the customer segment MOST likely to switch then I think DirecTV has made the savvy business move.
To re-phrase Sanders and Manning - "BAMM!! It's NOT on!"
DirecTV is not losing too many customers, and presumably very few will leave when the Pac-12 Networks are broadcasting Utah vs. Washington State in basketball at 10:30PM EST in December-March. I think we all can agree that DirecTV will have very few subscribers crying for baseball, softball and tennis in April and May. And there will be no real new content between July and late August.
Pac-12 & Pac-12 Networks have found a national provider. Those alum types that complain to the Pac-12 schools about the inability to see their teams are now given an option available nationwide. Some may want a different option, but the option the Pac-12 has produced is from a viable established content provider. Most of those in the Pac-12 footprint also could opt for any number of cable providers too. It is noteworthy that there are no ADs screaming for the Pac-12 to get on DirecTV ASAP, and if anything the ADs have worked hard to support Scott's tough stance. The AD's wanted Scott to get them more money, and that is what he has provided in a big, big way.
Sports bars in the Pac-12 footprint that cater to college fans probably have invested in Dish AND DirecTV by now. If they haven't they probably already lost their weekly Pac-12 alumni association group viewing business.
It seems like the steady state is here until next summer, maybe beyond.
In the end the customer choice might be between DirecTV without Pac-12 networks and Dish and others with Pac-12 Networks. DirecTV is counting on the idea that Pac-12 networks will not change customer preferences. If the members on this board represent the customer segment MOST likely to switch then I think DirecTV has made the savvy business move.
To re-phrase Sanders and Manning - "BAMM!! It's NOT on!"