[StanfordMatt]

At least until Elon runs the thing aground, Twitter is the beating heart of CFB recruiting public (and much of the private) online activity. It's 100 percent true the genpop of the recruit age bracket overwhelmingly use TikTok and IG over anything else, but CFB recruits, recruiters, and the ecosystem around them are outliers. They just are. 

Without disclosing too much about myself, I've worked/partnered with a lot of CFB media, conferences, and some of the bigger programs in the sport. Twitter is the straw that stirs their drink, rightfully or not. Where do top recruits announce their decisions? Where do recruiters go to DM recruits to get around texting regulations during dead periods (think the NCAA fixed this loophole now)? Where do coaches like Lane Kiffin go to create heat for themselves and their programs? Twitter. 

I think we as a fanbase have a healthier relationship with online media and the sport than a lot of other fanbases, so Twitter looms less large in our minds. But make no mistake, that's where the social battleground is.

I'll second this. Take a look at a random college coach's Twitter account and check out the replies. A coach could tweet what he ate for breakfast and he'll receive a thousand replies from high school players with a clip of their Hudl highlights, class year, position, height, weight and GPA. It's crazy.

Here's just one example:

https://twitter.com/CoachJayHill/status/...2173601792

[StanfordMatt]

At least until Elon runs the thing aground, Twitter is the beating heart of CFB recruiting public (and much of the private) online activity. It's 100 percent true the genpop of the recruit age bracket overwhelmingly use TikTok and IG over anything else, but CFB recruits, recruiters, and the ecosystem around them are outliers. They just are. 

Without disclosing too much about myself, I've worked/partnered with a lot of CFB media, conferences, and some of the bigger programs in the sport. Twitter is the straw that stirs their drink, rightfully or not. Where do top recruits announce their decisions? Where do recruiters go to DM recruits to get around texting regulations during dead periods (think the NCAA fixed this loophole now)? Where do coaches like Lane Kiffin go to create heat for themselves and their programs? Twitter. 

I think we as a fanbase have a healthier relationship with online media and the sport than a lot of other fanbases, so Twitter looms less large in our minds. But make no mistake, that's where the social battleground is.

I'll second this. Take a look at a random college coach's Twitter account and check out the replies. A coach could tweet what he ate for breakfast and he'll receive a thousand replies from high school players with a clip of their Hudl highlights, class year, position, height, weight and GPA. It's crazy.

Here's just one example:

https://twitter.com/CoachJayHill/status/...2173601792