[FarmBoy]

it's about getting more cable subscribers' fees.

But aren't cable exec's smart enough to know that Maryland/Rutgers isn't going to move the dial on viewership? Why would they pay more? Given the hardball being played by the execs with Larry Scott, I'd be surprised if this nets the B1G much in $$$. On the other hand, they're playing from a stronger position, having already achieved wide distribution.

[FarmBoy]

it's about getting more cable subscribers' fees.

But aren't cable exec's smart enough to know that Maryland/Rutgers isn't going to move the dial on viewership? Why would they pay more? Given the hardball being played by the execs with Larry Scott, I'd be surprised if this nets the B1G much in $$$. On the other hand, they're playing from a stronger position, having already achieved wide distribution.