[g1313]

This is known as out-of-home viewing (OOH) and Nielsen does try to track it. They have a random sample of households, and they ask some of those household members to carry around a device that has a microphone, which picks up an audio fingerprint embedded in TV content. 

In your bar/restaurant example if there are 100 people within earshot of the TVs, in theory the broadcast will get credit for more viewers than a single house, because the chances are higher that one of the 100 will be a Nielsen household with the device. 

When I see a bar/eating place with 100 patrons and 47 monitors showing MBB, how do they count the number of viewers?

Or, do they only count TVs in residences where viewers get a choice?  Or are the counts computed differently?

[g1313]

This is known as out-of-home viewing (OOH) and Nielsen does try to track it. They have a random sample of households, and they ask some of those household members to carry around a device that has a microphone, which picks up an audio fingerprint embedded in TV content. 

In your bar/restaurant example if there are 100 people within earshot of the TVs, in theory the broadcast will get credit for more viewers than a single house, because the chances are higher that one of the 100 will be a Nielsen household with the device. 

When I see a bar/eating place with 100 patrons and 47 monitors showing MBB, how do they count the number of viewers?

Or, do they only count TVs in residences where viewers get a choice?  Or are the counts computed differently?

[martyup]

So, they could be eating a hamburger in a bar, facing away from the TV screen and still be counted as watching the game.  Silly.

[martyup]

So, they could be eating a hamburger in a bar, facing away from the TV screen and still be counted as watching the game.  Silly.

[g1313]

Remember that the main point of tracking ratings is to sell ads against the audience, so they mostly care how many people can see/hear the ads.

So, they could be eating a hamburger in a bar, facing away from the TV screen and still be counted as watching the game.  Silly.

[g1313]

Remember that the main point of tracking ratings is to sell ads against the audience, so they mostly care how many people can see/hear the ads.

So, they could be eating a hamburger in a bar, facing away from the TV screen and still be counted as watching the game.  Silly.