[M T]

I haven't been paying attention to WBB that much this week up until today.  I just noticed ESPN is streaming the game for free.  It doesn't matter to me because I get cable ESPN but it should bring in additional viewers to women's college basketball.

Cool.  I wonder how people that don't get ESPN would know about it.  If they are willing to stream it overseas, that might get good attention.

Also, Buick (IIRC) has been running ads with something like "40% of all athletes, yet women get 10% of the media coverage" and saying they will be working to reduce that disparity.   I'm not sure what they can do other than sponsor some events.   (The two sports I recall on those ads were WBB & WSwim.  Not that MSwim gets more media coverage than WSwim!)

[M T]

I haven't been paying attention to WBB that much this week up until today.  I just noticed ESPN is streaming the game for free.  It doesn't matter to me because I get cable ESPN but it should bring in additional viewers to women's college basketball.

Cool.  I wonder how people that don't get ESPN would know about it.  If they are willing to stream it overseas, that might get good attention.

Also, Buick (IIRC) has been running ads with something like "40% of all athletes, yet women get 10% of the media coverage" and saying they will be working to reduce that disparity.   I'm not sure what they can do other than sponsor some events.   (The two sports I recall on those ads were WBB & WSwim.  Not that MSwim gets more media coverage than WSwim!)