The numbers that I have seen are telling. Â This is the amount of the conference tv contracts according to espn. Â
Conference   Amount of contract
Big Ten       $242 million
SEC Â Â Â Â Â Â Â Â $205 million
Big 12 Â Â Â Â Â Â $78 million
ACC Â Â Â Â Â Â Â Â $67 million
Pacific-10 Â Â Â Â Â $58 million
Big East      $33 million
http://sports.espn.go.com/ncaa/news/story?id=5285680
You can see why the Pac 10 schools gave Larry Scott a specific mandate - increase the tv revenue to remain competitive. Â I guess the thinking was that the legacy Pac 10 configuration is not attractive enough to the networks to bring in the desired big bucks. Â So they shot for the moon (anyone want to guess whether the PAX 16 idea came from CAA or a consulting firm like McKinsey - an org that does not have to live with the consequences).
The result is that the Pac 10 invitation was the perfect bargaining chip/leverage point that the Big 12 needed to get max value for ITS next tv contract. Â Those schools are going to double their money. Â The Pac 11 should be getting gift basket thank yous from the 10 remaining Big 12 schools.