04-12-2021, 08:43 AM
At UCF's spring game on Saturday, players wore their social media handles on their jerseys.
https://www.orlandosentinel.com/sports/m...story.html
https://www.orlandosentinel.com/sports/m...story.html
Quote:“We’ve been saying that the future of college football is right here [at UCF],” @CoachGusMalzahn said afterward. “… This is a new age of personal branding. We’re going to embrace it.”
Actually, UCF and all other college football programs don’t really have a choice. They can either embrace players monetizing themselves or those players will simply go elsewhere. This is the new world of college football, where it’s not just about representing your school; it’s about maximizing your brand.
“Everybody was so excited when he did it,” @_dillongabriel said.
“Gus is big on building our brands and wants to help us set up the next part of our lives,” wide receiver @RyanOKeefe23 said.
Added linebacker @fvo56: “It shows that he cares about our lives after football.”
"We have an unwritten rule around here not to do anything stupid."
-Casey Jacobsen, Feb 3, 2000

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