(04-20-2023, 11:37 AM)Langdude Wrote: (04-20-2023, 11:20 AM)OutsiderFan Wrote: Can someone explain to me how Stanford's administration is responsible for "dithering" with NIL, when by its nature, NIL is suppose to be completely separate from the university?
I mean there are a lot of worthy complaints to be levied at Muir and co. for what they are in charge of, but I don't see how they can be fingered for weak NIL efforts. Those are all about outside boosters and whatever financial resources they can drum up for athletes by whatever means they can.
What am I missing?
I believe it was because he said specifically that Stanford would not be using NIL money to attract recruits, or something like that. In other words, even though it is not Stanford that would be paying the students directly, he has made it sound like Stanford would be discouraging such activity. At least that is what the rhetoric sounds like.
What is ironic (as BC has noted in another thread about Muir's poor job performance on several fronts) is that, also under Muir's watch, Stanford did accept money from families for non-athletes to attend Stanford to "play" sports.
-m
Well, be this as it may, Stanford as an institution has absolutely zero control over NIL. My feeling was Stanford being slow on the NIL adoption was a demonstration that it simply didn't have people motivated to pay athletes to come to Stanford. Like, nobody cares about Stanford sports being good to figure out ways to get athletes paid to play at Stanford.
The Lifetime Cardinal group makes it clear there is such people. The fact it is a for-profit business is fascinating to me, and I love how Stanford is carving out its own niche, dismissing the IMO small-minded social media influencer endorsement economy, and embracing a much higher level big business and investment mindset.
My question about NIL is how do the NIL collectives and the sports coaches actually work together. Perhaps Muir's comments were to suggest he doesn't think coaches should engage with Lifetime Cardinal, which would make its job difficult. Of course, coaches wanting talent won't really have a choice but to embrace it if they want talent, because recruits are going to check out what they can get financially as part of the recruiting process now.