(10-17-2012, 09:20 AM)garvin link Wrote:"Blindly loyal" has nothing to do with it. There are many many reasons somebody might not want to switch to Dish: Its notoriously poor customer service. The channels it doesn't have, particular AMC. (Pac-12 fans are not the majority of television viewers in many households.) The inability to get the NFL Sunday Ticket package on Dish. It's not just some arbitrary quirk of nature that DirecTV has twice as many households as Dish and close to 100 percent of the sports-bar business.
Love AMC - Mad Men is my favorite show by a big margin. And yet, give me a choice between AMC and Pac-12 Networks and there is no choice. Nothing on AMC is live, and everything on AMC eventually gets to Netflix. Pac-12 Networks would win running away in my household. As AMC's programming is not geared towards kids this presumed household battle is between adults for others? My LOVE for Pac-12 sports would almost certainly carry the day in my household. NFL vs Pac-12? Presumably those are the same people in most households. Pac-12 (football + others) would win there too for me, but I understand that for many the NFL Sunday Ticket wins.
I completely understand why DirecTV is holding out. The idea that AMC, strong customer service or the NFL are more important to most Pac-12 fans is exactly DirecTV's position. So with that belief set in place DirecTV will likely continue to hold out for a couple of pennies a subscriber. Blind loyalty was, of course, a slight exaggeration. But all of these justifications are examples of loyalty to DirecTV, and it is what DirecTV is banking on.
For those that really, really want the Pac-12 networks, the Pac-12 has a solution available nationwide. Dish! Don't like Dish? Well that's a personal call, but it is not as if the Pac-12 did not find a viable option for their fans.
Literally, thanks to Wilner I am actually stuck in a DirecTV contract signed in late August. Wish I was not with DirecTV and would switch today if it was penalty-free. DirecTV has a rather expensive early departure penalty, so I am not switching and appear "loyal" to DirecTV. And yet, even that ~$460 termination fee is a justifcation not to switch, I COULD pay it and get my Pac-12 Networks.
But I am not blaming Scott or Wilner for my DirecTV choice or contract. I jumped in a bit early and bet on the wrong provider. My bad, but I am very happy that the Pac-12 is no longer losing TV revenue ground to the BigTen and SEC now even if it means I will now drive up and down the I-5 next Saturday just to watch 3 hours of Stanford Football against a very bad WSU squad.