[CTcard]

It's *all* just a money grab, but what we're seeing these days is that it takes more and more money to succeed at football...and so everyone has to grab successfully where they can :(

It's not just football. ADs are looking at funding Title IX requirements and their entire athletic departments.

While true, the ADs at the biggest places are mainly funding Title IX and other sports after they pay their football coaches whatever sums the coaches' can dream up. 


I have been wondering a bit whether the nature of the money required to be good at football might be changing. Money mostly buys two things: coaches and recruiting advantages. 

With the latter, the source of money it takes may be changing now that paying players to join your team has become allowed as long as you dress it up in a NIL frock. It may be that fancy facilities and lux treatment may soon matter less than cold hard cash. The curious thing about NIL money is that it still cannot come directly from the institute (at least by the rules). So, extra TV money, extra playoff money, or anything else that goes to the institution may be relatively less valuable in recruiting kids than deep pockets of crazed fans. While that tends to be tied to the overall media profile of a program, it isn't necessarily so. 
So, Phil Knight could give all the Oregon players a NIL contract to promote Nike. 
The descendants of T. Boone Pickens could give all the Ok State players a NIL gig discussing how much they love natural gas. 
Etc. for other wealthy fans.
If its big enough, those teams could become awfully good even out of the ACC, Pac or Big 12.

[CTcard]

It's *all* just a money grab, but what we're seeing these days is that it takes more and more money to succeed at football...and so everyone has to grab successfully where they can :(

It's not just football. ADs are looking at funding Title IX requirements and their entire athletic departments.

While true, the ADs at the biggest places are mainly funding Title IX and other sports after they pay their football coaches whatever sums the coaches' can dream up. 


I have been wondering a bit whether the nature of the money required to be good at football might be changing. Money mostly buys two things: coaches and recruiting advantages. 

With the latter, the source of money it takes may be changing now that paying players to join your team has become allowed as long as you dress it up in a NIL frock. It may be that fancy facilities and lux treatment may soon matter less than cold hard cash. The curious thing about NIL money is that it still cannot come directly from the institute (at least by the rules). So, extra TV money, extra playoff money, or anything else that goes to the institution may be relatively less valuable in recruiting kids than deep pockets of crazed fans. While that tends to be tied to the overall media profile of a program, it isn't necessarily so. 
So, Phil Knight could give all the Oregon players a NIL contract to promote Nike. 
The descendants of T. Boone Pickens could give all the Ok State players a NIL gig discussing how much they love natural gas. 
Etc. for other wealthy fans.
If its big enough, those teams could become awfully good even out of the ACC, Pac or Big 12.