[Mick]

[quote="crackpot" pid='429170' dateline='1741055773']
Here's a gift link: https://www.mercurynews.com/2025/02/26/s...swwu52w5rt

I can't help thinking of WSJ article I happened upon in my workplace lunchroom maybe 20 years ago. It was about how the success of the Gonzaga men's basketball team not only brought oodles of money to the school, it brought many, many more admissions applications and allowed them to raise their admission standards. Many wins all around.

It happened at Boston College after Flutie's success and win over Miami...in fact, it's a phenomenon known as "The Flutie Effect," described in an HBS study. It also happened at Georgetown. Undergraduate applications increased 45% from 1983 to 1986 after Patrick Ewing and the Hoyas were in the NCAA championship game three out of four years.

Or maybe it only works for Catholic colleges... ;)

https://www.library.hbs.edu/working-know...-marketing

[Mick]

[quote="crackpot" pid='429170' dateline='1741055773']
Here's a gift link: https://www.mercurynews.com/2025/02/26/s...swwu52w5rt

I can't help thinking of WSJ article I happened upon in my workplace lunchroom maybe 20 years ago. It was about how the success of the Gonzaga men's basketball team not only brought oodles of money to the school, it brought many, many more admissions applications and allowed them to raise their admission standards. Many wins all around.

It happened at Boston College after Flutie's success and win over Miami...in fact, it's a phenomenon known as "The Flutie Effect," described in an HBS study. It also happened at Georgetown. Undergraduate applications increased 45% from 1983 to 1986 after Patrick Ewing and the Hoyas were in the NCAA championship game three out of four years.

Or maybe it only works for Catholic colleges... ;)

https://www.library.hbs.edu/working-know...-marketing