04-03-2026, 04:23 PM
I guess I could see three paths there… since even the most well-payed contracts aren’t getting anywhere near $1B lifetime earnings; the most lucrative careers to date have been in the $250 mm to $350 mm lifetime.
1) Someone like Tom Brady who converted their fame into a lucrative career with endorsements and a football-adjacent post-career (in broadcasting, for example). But I think even guys like Patrick Mahomes, who has never found a product he wouldn’t be willing to endorse, only make in the tens of millions of dollars a year in endorsement. I have trouble getting the math to work.
2) Someone who went into business in their post-NFL career and was successful at that. I know Elway bought a bunch of car dealerships and Steve Young went into VC. SO I would expect those guys to have become massively wealthy post-career, but probably not billionaire wealthy. I think if this is the path, we’re looking for someone who built a successful company, though there are only about 2000 companies with market caps of over $1 B.
3) Maybe a player-come-owner? I don’t think Elway was ever a co-owner of the Broncos, and in any case, his minority stake probably would have been small. Al Davis coached, but I don’t think he ever played professionally. Don’t know if there are any other owners that once played.
BC
1) Someone like Tom Brady who converted their fame into a lucrative career with endorsements and a football-adjacent post-career (in broadcasting, for example). But I think even guys like Patrick Mahomes, who has never found a product he wouldn’t be willing to endorse, only make in the tens of millions of dollars a year in endorsement. I have trouble getting the math to work.
2) Someone who went into business in their post-NFL career and was successful at that. I know Elway bought a bunch of car dealerships and Steve Young went into VC. SO I would expect those guys to have become massively wealthy post-career, but probably not billionaire wealthy. I think if this is the path, we’re looking for someone who built a successful company, though there are only about 2000 companies with market caps of over $1 B.
3) Maybe a player-come-owner? I don’t think Elway was ever a co-owner of the Broncos, and in any case, his minority stake probably would have been small. Al Davis coached, but I don’t think he ever played professionally. Don’t know if there are any other owners that once played.
BC
