05-17-2026, 08:07 PM
(05-17-2026, 05:31 PM)Jamesy Wrote:(05-17-2026, 04:53 PM)Treebound Wrote: We were there last night and it was wonderful to see the stadium completely sold out and jumping! If only it had been for our football team! The show was enjoyable and I'm not a BTS or KPop fan. Lots of screaming girls and moms, which was good fun to witness. Props to Stanford Live, The Arts leadership and the AD for making this happen across three nights this year. I'm not sure what the AD netted from Cold Play - would love to know what others have heard?
$4-5m sounds within reason for three shows. We were in the press box and there were plenty of staff, faculty and VIPs on hand for the show. They were serving Korean food and Soju along with the normal faire. I think a good time was had by all and it was nice to see some of the BTS guys in Stanford gear including a baseball jersey. Would love to see something a little more main stream next year. My undergrad son and his friends had no interest in this show and they were all heading to Bay to Breakers this morning.
How are they not mainstream if they packed the stadium and had hours long waits for merchandise?
They literally have their own Army. Like many Kpop groups their fans are fiercely loyal and will spend thousands of dollars to show they are true members of the Army. It is a fanbase that has grown in the USA over time, but the instant sellout and crazy merch lines were a function of the Army, not casual fans that one might associate with "mainstream" USA groups.
There are probably a few other Kpop groups that could have produced similar numbers with their fandoms. For example, Blackpink sold out Oracle Park in 2023 right after the Giants' season ended and likely had similar merch hype that year.
Fans scrambling to learn dance moves for tiktok covers.
Fans coming from hundreds, or even thousands, of miles away to attend a concert.
Fans buying crazy numbers of lightsticks and merch.
That's Kpop.
All of that noted...
I am not sure a true "mainstream" USA act would be as lucrative or at least as reliably lucrative. Most USA based acts tour enough that I doubt fans would trek to the ultra expensive SF Area if the group is also performing on tour in dozens of other USA venues over the summer.
I would love to see Stanford use Stanford Stadium for more big events between football seasons, but I suspect the political challenges are too great even if the venue is available 40+ weekends a year.
Getting BTS to bring their tour to Stanford Stadium was a true win for those that made it happen.


