[JohnR34231]

Here's the thing about USC:  they know what they are and they're comfortable in their own skin and they're not just comfortable right now, they are perpetually orgasmic. They wallow in Big-Boy Football and raise their collective middle finger to the rest of the Directors Cup world saying, "We Are A Football School, we're all in, and it sure as sh!t didn't take our new guy long put a Trojan-logo dent in the New World Order. Instead of trying to be everybody's everything, like some schools we know. We Are Football. We Are SC".  Seems like a brand that probably resonates pretty well on the recruiting trail. We'll see. But don't sell them short.

As far as how the football uber alles mentality sells on the recruiting trail, based on my large sample of one you are correct. I was talking to a dad whose son chose Notre Dame over Stanford. He said that at Notre Dame football was #1. At Stanford it was just another sport.

[JohnR34231]

Here's the thing about USC:  they know what they are and they're comfortable in their own skin and they're not just comfortable right now, they are perpetually orgasmic. They wallow in Big-Boy Football and raise their collective middle finger to the rest of the Directors Cup world saying, "We Are A Football School, we're all in, and it sure as sh!t didn't take our new guy long put a Trojan-logo dent in the New World Order. Instead of trying to be everybody's everything, like some schools we know. We Are Football. We Are SC".  Seems like a brand that probably resonates pretty well on the recruiting trail. We'll see. But don't sell them short.

As far as how the football uber alles mentality sells on the recruiting trail, based on my large sample of one you are correct. I was talking to a dad whose son chose Notre Dame over Stanford. He said that at Notre Dame football was #1. At Stanford it was just another sport.